Search Engine Optimization (SEO) is a critical business process of optimizing your Web site so potential customers can find your business among a sea of competitors when they conduct Internet searches. X Media Services' (XMS) proven SEO process guarantees you'll be on the first page in one month. Here's how:

Initial SEO Consultation and Analysis

XMS conducts interviews with your key staff and facilitates a wider staff focus group to distill five to seven primary keywords and up to 20 secondary keywords that will be the basis of your Web site's search engine optimization.

We then conduct a thorough analysis of your Web site to determine current SEO status and explore potential SEO opportunities. At the follow-up meeting, XMS provides a written report of all site elements needing SEO tweaks such as optimal keyword placement in the source code, page text and intra-site links, site link and subpage restructuring and correct image handling and tagging. We also provide recommendations on how to build inbound links and submit your Web site information to appropriate directories to further boost ranking.

In addition, we will also suggest leveraging social media and create content "outposts" for your company on social networking sites such as Facebook, MySpace and LinkedIn. We also will leverage using a blog and micro-blogging sites such as Twitter to build external references to your Web site, again further boosting ranking by building site relevance.

SEO Implementation

Upon your approval of recommend SEO, XMS performs all recommended SEO changes, assists and trains staff in creating social networking outposts and assists staff in creating and maintaining blog/Twitter content. After a two-week period, XMS rechecks ranking status and makes any necessary tweaks until your page appears on Page 1 of search results. We invoice upon completion of this work.

Successful Page 1 Search Results

Upon successful landing of your Web site on Page 1 of search engine results using your preferred primary keywords, XMS will invoice final payment for SEO service. XMS also provides you a list of recommended ongoing business processes your staff can implement in their plan of work to maintain your Page 1 ranking.

Optional Monthly SEO Maintenance

If you find you'd rather have XMS maintain your ranking, XMS provides a monthly service where we continually review your Website SEO on a weekly basis, perform any of the necessary tweaks based on changing search engine tendencies, monitor and update social networking outposts and contribute at least two blogs posts per month.